ٍEffective factors on creation and application of effective communication by librarians of public librarie

Background and aim: The effective communication of librarians with their counterparts, referrers and relevant authorities is a major factor in the success of libraries and the need for librarians of the current age. Creating and applying effective communication is influenced by several factors. The present research seeks to identify the effective factors in the creation and application of effective communication by librarians of public libraries from the viewpoint of librarians in public libraries of Kermanshah. Methods: this research has been done in a qualitative cognitive approach and the method is content analysis. Data has been gathered with deep interview technique. Contributors are 19 librarians of public libraries in winter 2018. Sampling was done in a purposeful method and continued up to saturation on information. The content analysis method was used to analyze the results. Data gathering was done at the same time with data gathering. Results: The analysis of interviewing data cause the formation of 106 concepts that were categorized in 20 sub-categories and finally classified in 3 categories: individual factors, out of the library factors, and inside the library factors. 20 sub-categories include moral and personality features; appearance features; Skills and abilities; professional knowledge; experience; demographic characteristics of librarians; personal beliefs and type of viewpoint; physical and psychological conditions of the librarian; cultural factors; demographic characteristics of the audience; Ethical and personality characteristics of the audience; Physical and mental conditions of the audience; Capacity and ability of the audience; The audience's attitude toward the library and librarian; Need and aim; education; job satisfaction; environmental conditions; human and physical facilities, organizational chart, and administrative rules Conclusion: The results of this study indicate that some factors as effective barriers to effective communication, have a negative effect on the creation and realization of the relationship, while others have a positive effect. Some factors are directly communicative skills that must be learned or reinforced in person, and others are factors that provide the setting for the advent and maintenance of effective communication.